MONTEGO BAY, Jamaica (January 25, 2011) – Caribbean tourism industry officials and travelers alike are responding positively to the value proposition offered by Choice Hotels International, Inc.’s (NYSE: CHH) nine Caribbean hotels in today’s price sensitive market.
Speaking at last week’s Caribbean Hotel and Tourism Association Caribbean Marketplace in Montego Bay, Bill Clegg, regional vice president of Choice Hotels, said he was encouraged with the responses from tourism delegates to the Choice Hotels value message and “many were coming to our booth to give us a first look.”
“Our message of superior value for guests, high quality accommodations at rates that are affordable, along with the security of staying at hotel brands that guests already know, is resonating well,” said Clegg.
In addition to the brand credibility, Clegg added Choice Hotels is doing all it can to keep their own costs down during tough economic times: “We understand that every dollar counts as Caribbean visitors plan their travel this year,” said Clegg, the regional vice president for Brand Performance and Programs.
The Choice Hotels portfolio of hotels includes Comfort Suites, Comfort Inn, Clarion Hotel, Quality Inn, and Ascend Collection hotels in five popular destination islands: the Bahamas, Cayman Islands, Cura