Why Invest in CMEX?

Since its inception in October 2001, CMEx has become an ever-increasing source of confidence and pride for the Caribbean region.  By attracting such notable speakers as the “Travel Detective”, Peter Greenberg of CBS News, and a range of prestige sponsorship from Air Jamaica to Black Entertainment Television (BET), what was recently just a simple initiative has become a full-blown affair.

Extending invitations to members of the media has proven to be one of the quickest ways for CMEx to spread the sustainable tourism message to the masses.  The organisers of the conference promote the mingling of journalists, both Caribbean and international, and members of the hospitality sector, in order that synergies will result for the betterment of island peoples.

As the executive vice-president of the Barbados Hotel and Tourism Association Sue Springer insightfully said. “The press definitely can play a major roll (in developing tourism awareness) and we need to invite you more into all of our tourism events.”

Evolving from CMEx, we are happy to see the sharpening of skills within the press corps, the creation of freelance and training opportunities for Caribbean media in North America, smart partnerships between public and private sector organisations, and the implementation of sustainable tourism initiatives that safeguard the environment and enrich Caribbean communities.

Through an increase in published and aired stories throughout the regional and international media, CMEx sponsors have become closely identified as champions of the sustainable tourism movement.  Indeed, with every passing forum, the public awareness of the issues of sustainable tourism become more widely acknowledged and accepted.

The objectives of the Caribbean Media Exchange are to:

  • Address existing sustainable tourism challenges in the Caribbean by creating a cross-sectoral forum for developing of new initiatives, novel ideas and innovative solutions.
  • Encourage and further enable the Caribbean media to educate Caribbean residents, tourists, governments and the tourism industry about the importance of sustainable tourism development.
  • Identify and promote the powerful potential of the media to increase public understanding of sustainable tourism.
  • Engage Caribbean governments and intergovernmental agencies in the sustainable tourism debate, to ensure the development of appropriate government policies.
  • Engage key tourism industry executives, to encourage industry-led initiatives that support sustainable tourism.
  • Offer news of innovations and insights into issues facing Caribbean tourism to the media, Caribbean governments and the tourism industry.
  • Provide a forum for peer to peer networking opportunities for journalists, Caribbean governments and the tourism industry.
  • Increase awareness among both Caribbean residents and the Caribbean Diaspora of the region’s lifeblood tourism industry and the need for its sustainability.
  • Contribute to the international debate on sustainable tourism by disseminating information the Caribbean region’s approach to the issues and challenges of sustainable tourism.

By managing all programmatic, administrative, and financial responsibilities, CMEx allows you to focus on vision and know that your funds are being optimally used to achieve their intended impact.